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Internet marketing referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.
Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.
Internet marketing is associated with several business models:More Information click here
- e-commerce – this is where goods are sold directly to consumers (B2C) or businesses (B2B)
- lead-based websites – an organization that generates value by acquiring sales leads from its website
- affiliate marketing – the process in which a product or service developed by one entity (e-commerce business, single person, or a combination) is sold by other active sellers for a share of profits. The entity of the product may provide some marketing material (sales letter, affiliate link, tracking facility) However, the vast majority of affiliate marketing relationships come from e-commerce businesses that offer affiliate programs.
- local internet marketing – through which a small company utilizes the Internet to find and nurture relationships, which are to be used for real-world advantage. Local internet marketing uses tools such as social media marketing, local directory listing and targeted online sales promotions.
Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
Other forms of search engine marketing (SEM) target paid listings. more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search, Alphanumiric data Search and industry-specific vertical search engines.More Information click here
There are 3 Types of SEO.
1-Black hat Seo.
2-Gray hat Seo.
3-White hat Seo.
(1)-Black hat Seo-Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics
Diff Type Of Black hat Seo
Keyword stuffing-
Invisible text-
Doorway Pages-etc
(2)-Gray hat Seo-Mixture Of Black hat Seo and White hat Seo Are Called Gray hat Seo.
(3)-White hat Seo-Basically Two Types Of -1) On Page Optimization.
2) Off Page Optimization.
1) On Page Optimization-On-Page factors are related directly to the content and structure of the website. This normally consists of pages written in the HyperText Markup Language or Any Language but also applies to other document formats that are indexed by search engines.
If Our Website are not According to Our Search Engine Rule Then Our Site Never Come In Top Ten Searches.So For Optimization We Should Mind On Page Factor.
Differ Type Of On Page Optimization are:-
1) URL Writing or Web Page Naming.
2) Title Tag Optimization.
3) Meta Tag Optimization.
4) Alt Tag Optimization.
5) Anchor Text Optimization.
6) Content Management.
7) Header Elements (H1, H2, H3...................H6).
8) Text Style (CSS: Cascading Style Sheet).
9) Header & Footer Links.
10) Navigation (Internal Linking).
11) Keywords Density.
12) Site Map.
2) Off Page Optimization:-Off Page Means Promotion for Optimize Our WebSite.
Diff Type for off Page Optimizations are:-
1) Search Engine Submission.
2) Directories Submission.
3) One Way Linking.
4) Two Way Linking (Link Exchange).
5) Three Way Linking.
6) Press Releases Distribution.
7) Article Distribution.
8) SMO (Social Media Optimization).
9) Blogging & Forum Posting-..etc
Other Important Tips For Optimization Site:
Static & Dynamic Website Optimization.
Blog Optimization.
SEO Tools & Usage.
Off Page Optimization
WEBSITE SEO ANALYSIS
Website & Competitor Analysis.
Website Content & Architecture Analysis.
Keywords Research & Analysis.
Creating Effective Title.
How to write SEO Friendly Content.
ADDITIONAL TACTICS
Google Web Analytic.
Google Webmaster Tool
Ranking Report.
Keywords Ranking Report
PPC Campain Management.
Google Adsense.
Google Adwords (Pay per Click).
Google Keywords Selection Tool.More Information click here